Agurotech is a high-tech company founded in 2020 and is led by Joelle van den Brand and Lilia Planjyan. Their business model focuses on providing data and insights to farmers to help them use resources, such as water, more efficiently. Agurotech develops, produces, and delivers proprietary hardware and software solutions, such as sensor technology, weather stations, and applications. The intuitive software provides farmers with real-time insights into soil conditions, local weather conditions, and AI-powered predictions.